The Back Story
Don’t Beat it, Work it!
Engage, Engage, Engage!
Hashtags Work, Only if You do!
Timing is Everrrrrything
Steady Wins the Race!
Don’t Just Show Up
Work with the algorithm not against it. It is your friend, trust me you gotta have faith in it
Engage, engage, engage. Use Gary V’s $1.80 rule or simply allocate 2 hours every day to engage in posts that you admire and appreciate – authenticity can’t be beat, trust me!
Timing is everything so use it to your advantage. Use Iconosquare, Tailwind, People Map or Instagram Insights to figure out when your audience is most active and engaged and post during those times
Use hashtags and keep them fresh! Using the same hashtags repeatedly will cause them to go stale so keep updating them and try using new ones each time you post and make sure they are specific to your content.
And last but not least, stay consistent and show up! I know this advice has been dragged on over and over but that’s for a reason. Post every day even twice a day if you can. The more you post the more opportunities you’re giving the channel to show your content to your audience. With that said, remember quality over quantity, so be intentional, have a message that resonates with your audience and don’t lose sight of a bigger picture: you’re here to make quality connections not just to have an empty presence.
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