In Greek mythology, Calliope (kuh·lai·uh·pee, Kalliopē "beautiful-voiced") is the Muse who presides over eloquence and epic poetry; so called from the ecstatic harmony of her voice. Hesiod and Ovid called her the "Chief of all Muses".
A Coaching Program for the Strategic Aesthetes
Calliope, is a 12-week brand coaching program that allows (aesthete) entrepreneurs to develop and establish the brand of their dreams.
Learn how to stand out online, turn your dream into reality and begin making your mark that you’ve always envisioned. The mark that we both know you’ve spent months day dreaming about.
Can you relate?
- You’re fed up of figuring out who you are as a brand when everyone else seems to be so on point with theirs
- You’re afraid of showing up online despite knowing you have so much value to offer
- You’re bombarded with free workshops and videos that are sitting in your library because despite knowing the what of things, it is the how of things that are keeping you from soaring
- You’re stuck in the same spot for months after months even though you’ve been working your ass off
The struggle really is real…
The Internet is filled with noise coming from so-called “Gurus” telling you to…
- Focus on vanity matrix, aka your follower numbers and how many likes you’re getting
- Focus on quantity over quality, because more leads equal to more sales, right? Umm… No
- Offer shortcuts and get-rich-fast tactics when in reality those things hardly ever work
- Tell you how the algorithm works when in reality no one truly knows
Been there done that…
Let’s face it… It’s hard building an impactful brand and so when someone offers us an alternative, a shortcut of sorts, it is very tempting to hop on that wagon.
It hardly ever works in the long run.
I have been there and I have tried that only to fail miserably. I played the numbers game, grew my Instagram following to a whole new height I never imagined myself reaching, only to realize that it converted to crickets and silence.
Because let’s face it… If we end up playing the numbers game, focusing on working the algorithm despite it changing on us at every corner and obsessing over finding hacks, we will literally be on the fastest way to nowhere
And I am talking from experience because I too have done that…
I cheated myself of greatness and the impact I could have made with my brand had I just invested the time and effort in developing it from the ground up, no matter the effort and the time.
Well… better late than never!
I started from scratch – well more than just scratch, I started from below scratch – and began rebuilding my brand. It took me three times as long and it is still a work in progress (it always is), however, the value I am providing is starting to show and that in itself is 100x more worth than the 2000+ likes I used to receive on the daily!
And Calliope was born…
Being where you are today, I realize that the struggle can be extremely hard and the road to entrepreneurial success can be a lonesome and tiresome one.
I created Calliope, a hybrid coaching mastermind that helps the strategic aesthetes to develop brands that are not only stunning and eye-grabbing but are also backed with solid strategy to ensure that they are more than just a pretty face.
What does Calliope entail?
We are what we think. Thus, a big chunk of the program is dedicated to developing mindset to unlock personal blocks that are keeping you from achieving your goals. It is often us who are our biggest obstacles and road blocks so it is only wise to start the work from within so we can open ourselves to abundance and success!
During the 12 weeks together, we will work on our mindsets both in terms of unlocking our potential as successful entrepreneurs, as well as, training our minds to think and act like brand strategists.
It is one thing to think like a brand strategist and whole other ball game to act like one! Therefore, while we work our brains to think in terms of brand strategy and aesthetics, we will also work on our skillsets to be able to execute the vision.
Brand Development & Strategy
Once we gain the understanding and become able to execute as well, we will begin to start to putting the puzzle together to develop our brand. Often times, many of us get stuck between thinking like a brand strategist and executing a strategy. In Calliope, we aim to think and act like brand strategist and art directors. While, yes, we may not be able to code our way to success by the end of the 12-weeks, we will have enough understanding to develop and execute a brand + website, as well as a solid social media presence.
Is Calliope Really For Me?
- A Personal Trainer, Bookkeeper or Accountant, Videographer, Photographer, Designer, Copywriter, Health Coach, Personal Coach, Life Coach, Nutritionist, Influencer, Social Media Specialist, Blogger, Personal Stylist, Real Estate Broker, Interior Designer
- Have the passion and want to build an online business
- You know the what of things but completely lost when it comes to the how of it
- You have so much value you can provide but you just don’t know how to stand out in the noise that is the Internet
- You are hella confused as to how to show up online or even schedule out the content
- Despite doing a sh*t ton of work (or so it seems) you seem to be treading waters and literally going nowhere fast
- The ever-changing algorithm gives your neurons shocks after shocks and you just don’t even feel it worth working with
Sounds like you?
Keep on reading, my friend!
What does Calliope Teach?
Developing a Business Model that is Both Lucrative and Aligns with Who You Are
Understanding What a Brand Entails and How to Develop Strategy
Brand Design & Website Creation
Leveraging Storytelling to Make an Impactful Impression that Converts
Developing an On-Brand Aesthetic
A Strong Social Media Presence, including Email Marketing, that Makes an Impact
What does Calliope Include?
Weekly 1:1 Coaching Calls
This is where the magic begins to brew. During 1:1 calls, we will strategize, discuss, and execute all the wonderful ideas you’ve been cooking up all this while. The aim for 1:1 calls is to give individualize help and guidance so we can get your brand to where it deserves!
Access to Calliope’s Agora, the Slack Channel
For when an idea or issue can’t wait for that weekly call, Slack is where its at! With 24/7 access to group and private chat, you will be able to connect with your wonderful Calliope community to help you find that detour to get yourself past the obstacle in your journey and closer to your destiny!
Access to Calliope ClickUp Space with Individual Folder & Timeline
This is for all the geeks and type As! ClickUp is an amazing project management software that helps you stay on track in a collaborative environment. Once you sign up for Calliope, you will get invited to an individual folder on ClickUp that will have all of the program’s timelines and milestone all preset for you. With that said, you can change the timelines and milestone to your own pace and priorities. Either way, this is an amazing tool to keep you on track and ensure that we are doing everything we can to elevate your brand to the highest level!
Calliope ‘s Emblem
As a part of Calliope’s clique, you will get an exclusive creative pack containing everything that you need to establish an astonishing brand right from the get go so that while you learn and develop your custom brand, you have a strong basis to start off with. The pack includes presets, graphics, illustrations, social media templates, PDF guides covering photography basics, content strategy and scheduling, and a whole lot more!
Did I mention that it takes a village to establish a brand? I did? Oh well, let me say it again… It takes a village to establish a brand! Being part of Calliope means you’re part of the clique, the Agora where we gather up and strategize together to help elevate each other’s brands to great heights!
How much does Calliope actually Cost?
Pay in FullMost Popular
$ 1747One Time Payment
Payment Plan3 payments of
$ 747Per Month
ALL PRICES IN USD
Questions? Here are some Answers
The program is 12-week long with the option of an add-on extension should you feel you want to continue our partnership.
You will get:
- Weekly 1 hour coaching calls
- 24/7 access to the Slack channel where you can directly send me & the community instant messages
- Regular critiques on the work you execute throughout the 12 weeks
- Help with brand and website development
The beauty of 1:1 coaching is that it can be highly personalized. If you feel, for instance, that you have a solid business model in place but need more help in terms of brand clarity and development, we can use our time on that instead. If you already have a website and a brand design in place, for instance, but just need help to polish it while focusing more on your social media branding, we can reprogram the 12 weeks accordingly. There are no cookie cutters here!
For starters, unlike other programs, this program focuses more on building your brand than just a business. Your business is the skeleton, whereas your brand is the entire persona. Everyone has a business, it is only a few who have a brand and those are the ones that are the most successful. Secondly, the program doesn’t just focus on making your brand look pretty, it also focuses on sales and lead generation using online marketing tactics. So, honestly, its is a program packed with high value in all areas to ensure you are set off for ultimate success.
It is high! You will be learning new strategies and skills each week and they will only be as good as the time you invest in them. We only get results by executing strategies and the knowledge we learn. While, I will be walking along side to ensure you stay on track, ultimately, it will be you who will be carrying the rock up the mountain. In simpler terms, expect to put in 15 hours min. per week in addition to our calls and training sessions.
This program is perfect for you if…
- You want to build a brand not just a business
- You want to create something much bigger than just a source of income
- You want to create a career of your dreams that has a positive impact
- You want to stop relying on others to tell you what to do and instead want to learn to think & act like a brand strategist so that you’re able to delegate effectively without losing out on your vision
- You’re ready to be the person you’ve always dreamed to be. The one who is done dreaming and is ready to start doing!
To help realize whether or not we are the perfect match and if I can indeed help you get to where you want to go, we hop on a free 30 minute discovery call before you sign up for the program. During this call, I do an audit of your current standing, help you coming up with an initial strategy and outline the next steps for you. So really, it is a totally risk-free opportunity to snag!
You have the option to pay $1747, 100% upfront and save or we can do 3- payments of $747. Please do keep in mind all prices are in USD.
“Give a person a fish, and you’ll feed them for a day. Teach a person to fish, and you’ve fed them for a lifetime.”
While yes, you can hire a brand strategist, social media strategist, web designer, you will always be at the mercy of their level of execution of your vision which may not always translate as greatly as it would if it was executed from the source, you.
As your brand scales, you will need to hire these specialists regardless of whether you can execute the tasks yourself. However, this time, you won’t be giving up the reigns, instead you’ll be delegating. This ensures that the OG vision of your brand stays true to a T!
Meet Your Guide
A true storyteller at heart, Fatima left the corporate world to turn her passion into profit. She always knew she wanted to narrate beautiful stories in the most creative way possible. Stories that were both personal and fantasy. What Fatima didn’t know was how to turn this passion into something more… So she set out to find the answers.
The beginning of the journey was tough for she had no idea where to begin and what direction to head towards. This is when Fatima made one of the biggest mistakes, she didn’t think it was important to ask for guidance. Thus, she set out aimlessly and blindly, falling trap to obvious obstacles that left her further away from where she wanted to go.
Finally… it began to dawn on her how lost she was and if she intended to make it to her destination she needed to open herself to being guided, to be helped. And so she did… she reached out, found her guide, and got to where she always knew she’d belong and she was right.
And that’s how her biggest mistake turned into her most valuable lesson.
Now, Fatima, aims to be that guide for others. To help them be the storytellers of their brands, of their dream. To help them turn their passion into profit, into something much more than a fantasy, so they can finally start living it!
So, what’s it gonna be?
Are you ready to take Action?
Still on the fence?
I know it can be tough trying to figure out what your next steps should be. Mistakes can be big setbacks and sometimes we need to be careful as to not fall prey to every shiny thing that is presented to us. Trust me, I know, I am just like you and I have been where you are right now.
I have always believed that magic is created on the foundations of strong and trusting relationships. As your potential coach, your guide, it is important to test out that very foundation, whether or not we are the right fit for each other.
So let’s take our relationship out for a test drive to see if we are the right match. To see if I can guide you to where you need to be and whether or not you feel you can trust me to take you take.