I recently did a brand refresh for the blog, Soul of Orion.

Soul of Orion was initially called A Painted Soul, so its logo design depicted the former brand name with painted strokes and brush lettering. Due to this, there was a dire need for a rebranding but since the name change was a drastic move in its own, I did not want to change the look and feel of the blog immediately – although, in hindsight, I should have.

Regardless, better than never. I finally got the chance to do the rebrand of the lifestyle blog and I am so in love.

I wanted to add some celestial elements to reflect the brand’s new name, inspired by the Belt of Orion. I also wanted to update the colour palette as I felt it had become outdated and I was started to feel uncomfortable with the sharp colours.

I also wanted the brand to have more of an organic feel that didn’t just mimic the term, organic, but was it through and through. If you see the former logo, it did have organic elements in terms of the strokes and roughness of the letters, but it still felt stiff and not flowey enough.

I wrote the entire process and inspiration behind the new brand on the blog, so if you fancy that sort of thing, please do head there and have a read 🙂

Logo Design

Illustrations and Graphics

I wanted to add some celestial elements to reflect the brand’s new name, inspired by the Belt of Orion. I also wanted the brand to have more of an organic feel that didn’t just mimic the term, organic, but was it through and through. If you see the former logo, it did have organic elements in terms of the strokes and roughness of the letters, but it still felt stiff and not flowey enough. Because of this, all the illustrations are handdrawn and I refrained from refining the lines as I almost always do. It was hard to keep the perfectionist in me from refining but I am so happy I did! I love the organic rendering of the graphics and how perfect their imperfections look!

Colour Palettes

I also wanted to update the colour palette as I felt it had become outdated and I was started to feel uncomfortable with the sharp colours. So I kept the same hues and just muted them. It took me some time playing around with the values but I am so happy with the final outcome – like so so happy, ahh!

Brand Style Guide

In addition to the visual elements, I also updated the font pairings of the brand. I adapted a more modern yet sophisticated type for the body of the blog, accompanied with a more playful and organic lettering for the headings.

I wrote the entire process and inspiration behind the new brand on the blog, so if you fancy that sort of thing, please do head there and have a read 🙂

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