This brand refresh has been such a long time coming.
I had designed the initial branding back in 2013 when I first started dreaming of having my own creative studio. The previous branding has been so dear to me that it was nearly impossible to part ways with it.
At first I’d tell myself we don’t need a redesign and that the identity was working well. However, since I remodelled the studio and made major changes, specifically by changing the name of the studio itself, it became very hard to continue with the old branding.
The Previous Brand
The previous brand identity was based on the initials of my first and last name, which was basically the name of the studio itself. However, when I decided to just keep my last name as the only name for the studio, the initials ceased to remain relevant.
Another thing was bothering me was the colour palette. Lately I have been so into muted, pastel-like colours that the previous palette, though being my favourite colours, seemed outdated and too sharp to the eye.